Beauty Land is a local small business in Memphis, TN that sell beauty supplies. My role as a brand designer was to redesign Beauty Land’s assets to reach a bigger audience and connect with their customers. The goals was to communicate the brand’s idea that beauty products should be accessible, affordable, and easy to find for everyone, making it more community-oriented. The project deliverables include social posts, stories, and custom apron designs for workers.

Beauty Land's design direction combines bold color, rounded forms, expressive typography, and authentic photography to create a brand that feels energetic and welcoming. Inspired by the diversity of its customers, the visual system balances vibrant, attention-grabbing elements with warm, approachable details that reflect their commitment to offering the widest selection, affordable prices, and a shopping experience centered around people.

Brew & Bare

Beauty Land

Perfectly

psych3